Discussion: 2nd Design Management Forum

Strategic creativity – an advanced approach to create sustainable value utilizing both sides of the brain in an unique mindset

Thomas S. Bley, Spider AG

Experiences: Four years Design Management Network in the Netherlands

Peter Boelsma International Design Industry Services IDIS

The Art of Succeeding

Gustav Bergmann, Professor für Strategisches Marketing Universität Siegen

Success strategies – design management in German companies

Jörg Heithoff, Geschäftsführender Gesellschafter Heithoff-Identity GmbH

No design without strategy

Frans Joziasse, Gründungspartner und Geschäftsführer PARK advanced design management

Transfering corporate values to products

Norbert Ruf, Leiter Designmanagement Wilkhahn

Global strategies – Smart goes China

Thilo Schlüter, Student KISD

”Shit happens” – Strategic rethinking as a chance

Fabian Schmid, Geschäftsführer Squid, Switzerland

Design management; definitely a decisive competitive advantage

Frank van Dam & Alexander Groenewege, Orenda & Groenewege

Why talk about it in the context of innovation?

Bettina von Stamm, London Business School